R/GA
Product design fused with marketing strategy for global brands.
What is R/GA?
New York City-based since its 1977 founding, R/GA now spans ten countries — Austin, London, São Paulo, Singapore, Stockholm among them. Twenty-three years inside Interpublic Group ended with an independent buyout in March 2025, backed by private equity firm Truelink Capital — a recent structural shift worth disclosing. R/GA's differentiator is fusing digital product design with marketing and brand strategy, producing strong platform work for large consumer and enterprise brands.
R/GA was founded in 1977 and is headquartered in New York City, NY, USA. The firm employs ~2,000 people and works primarily with clients in Enterprise transformation, Consumer products, Media & entertainment sectors. Its primary differentiator is: Fuses product design with marketing and brand strategy under one roof, now independent after its 2025 buyout from IPG.
R/GA tech stack and services
| Service area | Details |
|---|---|
| Consumer platform redesign tied to a brand relaunch | Available for Enterprise transformation, Consumer products, Media & entertainment clients |
| Enterprise digital product with a marketing/campaign component | Available for Enterprise transformation, Consumer products, Media & entertainment clients |
| Multi-region product and service design programs | Available for Enterprise transformation, Consumer products, Media & entertainment clients |
R/GA use cases
Short answer: R/GA is best suited for large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy..
| Use case | Industries | Approach |
|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
| Enterprise digital product with a marketing/campaign component | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
| Multi-region product and service design programs | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
R/GA pricing
Short answer: R/GA uses a project-based, retainer for ongoing programs pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
R/GA pros and cons
| Advantages | Things to consider |
|---|---|
| +Combines product design with marketing and brand strategy, useful for clients needing both from one vendor | -Still stabilizing operationally after a recent (2025) private-equity-backed ownership change |
| +Ten-country presence spans North America, Europe, Latin America, and APAC | -Marketing-first positioning means less pure product-design specialization than boutique studios |
| +Nearly five decades of case studies and enterprise brand relationships | -Scale and pricing suit large-brand budgets more than early-stage product teams |
| +Now independently owned following the March 2025 buyout, after 23 years inside Interpublic Group |
R/GA vs alternatives
How R/GA compares to the other top Product Design companies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Companies whose brand, website, or product has outgrown... | A 5.0 Clutch rating, HIPAA compliance, and NN/g certification, behind 120+ shipped products and $500M+ in client fundraising | 4.8 | Full comparison |
| IDEO | Enterprises running multi-year design transformation programs with substantial... | The consultancy that originated human-centered design, backed by roughly 24 studios and decades of enterprise case studies | 4.0 | Full comparison |
| Frog | Enterprises needing design that covers both digital products... | Combined software-and-hardware design capability (IoT, automotive, medical devices) delivered at Capgemini Invent scale | 3.8 | Full comparison |
| Accenture Song | Large, regulated enterprises (banking, telecom, automotive) needing design... | 36 global studios and 2,000+ specialists — the largest footprint and compliance coverage in this pool | 3.9 | Full comparison |
| Work & Co | Premium consumer and enterprise brands that want design... | An engineering-led delivery model behind a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount | 3.9 | Full comparison |
| Huge Inc | Large enterprise brands comfortable working with a big... | One of the largest, longest-running digital agencies in this pool, now merged with Hero Digital under AEA Investors | 3.7 | Full comparison |
| MetaLab | Well-funded SaaS and fintech companies needing a full-stack... | A portfolio spanning Slack, Uber, Coinbase, and Midjourney — among the strongest SaaS/fintech track records in this pool | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, and fintech companies wanting a... | A client list (Coinbase, Uber, Meta, Google, Slack) unusually strong relative to its unconfirmed, boutique-scale headcount | 4.0 | Full comparison |
| ustwo | Enterprise and consumer product teams wanting a company... | Pairs enterprise client work (JPMorgan) with self-published consumer product craft, proven through its own game Monument Valley | 4.2 | Full comparison |
| Ramotion | Startups and mid-market companies wanting brand identity and... | Combines brand identity work with UX/UI and app development for clients ranging from startups to Fortune 500 | 4.0 | Full comparison |
| Fireart Studio | Startups and mid-market companies wanting one company to... | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, and healthcare companies needing anything from... | #1 UX/UI company on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top | 4.5 | Full comparison |
| Excited | SaaS and fintech product teams wanting a Clutch... | A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, and healthcare teams wanting a perfect-rated... | A 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards from Behance, Awwwards, and FWA | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, and nonprofits wanting strategy-led product design... | A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs | 3.9 | Full comparison |
| Eleken | SaaS teams wanting a predictable monthly subscription for... | A subscription embedded-team model (~$6,599/month), SaaS-only, with a 4.9 Clutch rating across 200+ projects | 4.1 | Full comparison |
| UXDA | Banks and fintech companies wanting a company exclusively... | The only company in this pool exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.2 | Full comparison |
| Onething Design | Companies needing one company that covers BFSI, consumer,... | Unusually broad five-industry coverage from one team, with delivery presence spanning the US and India | 3.8 | Full comparison |
| Topflight Apps | Healthcare, fintech, and AI startups preferring a monthly... | A monthly-subscription engagement model built specifically around healthcare, fintech, and AI app development | 3.9 | Full comparison |
| UX studio | B2B SaaS teams with complex products wanting research... | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce, marketing-site, and web-app teams wanting a Top-1... | A Top-1 Dribbble Team ranking worldwide plus 70+ design awards and a 4.9 Clutch rating across 60+ reviews | 4.4 | Full comparison |
| ANML | B2B, healthcare, and AI startups wanting a very... | One of the smallest teams in this pool, offering the highest senior-to-client ratio for B2B, healthcare, and AI work | 3.8 | Full comparison |
| Momentum Design Lab | Clients specifically wanting a long-tenured Silicon Valley company... | Nearly a quarter-century of continuous operation, one of the oldest companies in this pool by founding date | 4.0 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS, AI, and mobile app teams wanting... | One of the most accessible entry points in this pool via a subscription model rather than a large upfront fixed-price contract | 3.7 | Full comparison |
| The Gradient | Fintech, healthcare, and retail clients wanting an AI-native... | A deliberately small, AI-native company with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.3 | Full comparison |
| Orbix Studio | Seed-to-Series-B B2B SaaS, fintech, and healthtech startups wanting... | The newest company in this pool, built specifically around the seed-to-Series-B funded startup stage | 3.6 | Full comparison |
R/GA FAQ
What is R/GA?
New York City-based since its 1977 founding, R/GA now spans ten countries — Austin, London, São Paulo, Singapore, Stockholm among them. Twenty-three years inside Interpublic Group ended with an independent buyout in March 2025, backed by private equity firm Truelink Capital — a recent structural shift worth disclosing. R/GA's differentiator is fusing digital product design with marketing and brand strategy, producing strong platform work for large consumer and enterprise brands.
How much does R/GA charge?
R/GA uses project-based, retainer for ongoing programs pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does R/GA use?
R/GA works with Figma, Adobe Creative Suite, After Effects, Miro. Primary industries served include Enterprise transformation, Consumer products, Media & entertainment.
Is R/GA right for enterprise?
Large consumer or enterprise brands wanting product design bundled with marketing-led brand strategy.. ~2,000 team size. Key consideration: Still stabilizing operationally after a recent (2025) private-equity-backed ownership change.
What are the best R/GA alternatives?
The best alternatives to R/GA depend on your use case. Top options are:
- Phenomenon Studio: a 5.0 clutch rating, hipaa compliance, and nn/g certification, behind 120+ shipped products and $500m+ in client fundraising
- IDEO: the consultancy that originated human-centered design, backed by roughly 24 studios and decades of enterprise case studies
- Frog: combined software-and-hardware design capability (iot, automotive, medical devices) delivered at capgemini invent scale
Compare R/GA with other Product Design companies
Last reviewed: July 2026. Verify all details directly with R/GA before making a decision.