Huge Inc vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.2/5) edges ahead of Huge Inc (3.7/5) overall. UXDA is the better choice for banks and fintech companies wanting a company exclusively focused on financial-services UX.. Huge Inc is the stronger option for large enterprise brands comfortable working with a big agency mid-way through a recent ownership transition.. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs UXDA: head-to-head summary
| Criterion | Huge Inc | UXDA |
|---|---|---|
| Founded | 1999 | 2015 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Riga, Latvia |
| Team size | ~1,240 | 25+ |
| Rating | 3.7 / 5 | 4.2 / 5 |
| Best for | Large enterprise brands comfortable working with a big agency mid-way through a recent ownership transition. | Banks and fintech companies wanting a company exclusively focused on financial-services UX. |
| Pricing model | Project-based, retainer | Fixed project, retainer |
| Min. engagement | Not published | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Design systems/Storybook |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech |
Huge Inc vs UXDA: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro founded Huge in Brooklyn in 1999; the agency relocated to Manhattan in October 2025. Years inside Interpublic Group preceded a December 2024 sale to private equity firm AEA Investors and a merger with Hero Digital — a recent restructuring clients should weigh carefully. Post-merger headcount runs around 1,240, with engagement sizes following large-agency norms rather than a published per-project rate.
UXDA
Alex Kreger and co-founder Linda launched UXDA (Financial UX Design) in 2015, based in Riga, Latvia with a 25+ multidisciplinary team. Over a decade, the company has defined or governed 150+ banking and fintech digital platforms across 39 countries — an exclusively financial-services focus that makes it the clearest fintech specialist in this pool.
Services and capabilities: Huge Inc vs UXDA
| Capability | Huge Inc | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs UXDA
| Framework / platform | Huge Inc | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs UXDA
| Criterion | Huge Inc | UXDA |
|---|---|---|
| Minimum engagement | Not published | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs UXDA
| Dimension | Huge Inc | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs UXDA: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned company |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus gives it domain expertise generalist companies simply can't match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | Small, senior 25+ team keeps client relationships direct rather than layered through account management |
| + | A decade of continuous, single-vertical operation compounds domain knowledge over time |
| - | The exclusive fintech focus is a real limitation for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) runs higher than most 25-person boutiques |
| - | Small team size (25+) caps capacity for very large, multi-workstream programs |
Who should choose Huge Inc?
Huge Inc is the right choice for large enterprise brands comfortable working with a big agency mid-way through a recent ownership transition..
One of the largest, longest-running digital agencies in this pool, now merged with Hero Digital under AEA Investors. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose UXDA?
UXDA is the right choice for banks and fintech companies wanting a company exclusively focused on financial-services UX..
The only company in this pool exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: Huge Inc vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs UXDA ($30K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs UXDA
| Use case | Huge Inc fit | UXDA fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs UXDA
UXDA (4.2/5) is the stronger overall choice for most Product Design projects. The only company in this pool exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. It is best for banks and fintech companies wanting a company exclusively focused on financial-services UX..
Huge Inc (3.7/5) is the better choice when large enterprise brands comfortable working with a big agency mid-way through a recent ownership transition.. If your situation matches those criteria, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs UXDA FAQ
Is Huge Inc better than UXDA?
UXDA (4.2/5) scores higher overall, but "better" depends on your use case. Huge Inc is better for large enterprise brands comfortable working with a big agency mid-way through a recent ownership transition.. UXDA is better for banks and fintech companies wanting a company exclusively focused on financial-services UX..
How do Huge Inc and UXDA differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or UXDA?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Huge Inc and UXDA?
Huge Inc's primary differentiator is: one of the largest, longest-running digital agencies in this pool, now merged with hero digital under aea investors. UXDA's primary differentiator is: the only company in this pool exclusively focused on financial services ux, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (~1,240 vs 25+), minimum engagement (Not published vs $30K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech).
Verify all details directly with each company before making a decision.