Best Product Design Companies

Onething Design vs ANML: full comparison for 2026

Quick verdict

Onething Design (3.8/5) edges ahead of ANML (3.8/5) overall. Onething Design is the better choice for companies needing one company that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical.. ANML is the stronger option for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger company.. The right choice depends on your project size, budget, and required tech stack.

Onething Design vs ANML: head-to-head summary

Criterion Onething Design ANML
Founded 2015 2012
HQ Gurugram, India (also Bangalore and San Francisco) United States (specific city not published)
Team size 52–73 ~10 (per LinkedIn)
Rating 3.8 / 5 3.8 / 5
Best for Companies needing one company that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical. B2B, healthcare, and AI startups wanting a very small, senior team rather than a larger company.
Pricing model Fixed project, dedicated team Fixed project
Min. engagement $10K (per company website; independently unverifiable) Not published
Primary tech stack Figma, Sketch, Adobe Creative Suite Figma, Sketch
Industries served Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility Healthcare, SaaS / B2B software

Onething Design vs ANML: overview

Onething Design

Onething Design took its current name in 2015, renamed from a 2014 predecessor ('Ketchup Designs Studio'), so the founding year is treated as approximate. Headquartered in Gurugram, India with additional locations in Bangalore and San Francisco, the company reports 52–73 employees depending on source. What sets it apart is industry breadth: BFSI, consumer products, enterprise, healthcare, and automotive, all served from one team rather than a single-vertical specialty.

ANML

ANML (Animal) has operated since 2012. Its HQ isn't explicitly published in available sources, so it's treated here as a US-based boutique without stating a specific city. Team size is genuinely small — one source cites 10 employees on LinkedIn — and the company positions itself as a boutique UI/UX design shop concentrated on B2B, healthcare, and AI clients.

Services and capabilities: Onething Design vs ANML

Capability Onething Design ANML
Product design
UX research
Branding
Web development
Mobile development
Design systems

Tech stack comparison: Onething Design vs ANML

Framework / platform Onething Design ANML
Figma
Webflow N/A N/A
React N/A N/A
Framer N/A N/A
Adobe Creative Suite N/A
Design systems/Storybook N/A N/A
After Effects N/A N/A

Pricing comparison: Onething Design vs ANML

Criterion Onething Design ANML
Minimum engagement $10K (per company website; independently unverifiable) Not published
Engagement models Fixed project, Dedicated team Fixed project
Rate transparency Minimum disclosed Minimum disclosed
Price tier Accessible Mid-market

Target audience comparison: Onething Design vs ANML

Dimension Onething Design ANML
Best company size Startup to mid-market Startup to mid-market
Best industries Financial services / fintech, Consumer products, Enterprise transformation Healthcare, SaaS / B2B software
Best use cases BFSI product design for a bank or insurer, Automotive digital interface design B2B SaaS product design for a small, senior team, Healthcare product UX with a boutique company
Typical project type Fixed project Fixed project

Onething Design vs ANML: pros and cons

Onething Design
+ Covers five distinct industries from a single team, useful for clients working across multiple verticals
+ US (San Francisco) and India (Gurugram, Bangalore) footprint supports round-the-clock delivery
+ $10K minimum engagement (per company website; independently unverifiable) is accessible relative to most peers in this pool
+ A decade of operation under its current name, with roots stretching back further
- Founding year is approximate — the company was renamed from an earlier predecessor in 2015
- Its broad five-industry positioning gives up some vertical-specific depth compared with specialists like UXDA
- Reported employee count varies by source (52–73), making capacity planning less precise
ANML
+ 13 years of continuous operation since 2012
+ Very small (~10 person) team means direct access to senior designers on every project
+ Focused specifically on B2B, healthcare, and AI rather than spreading across unrelated verticals
+ Boutique scale keeps overhead — and likely pricing — lower than mid-size companies
- HQ city is not explicitly published in available sources, making delivery-location verification harder
- A ~10-person team caps capacity for large or multi-workstream programs
- Minimum engagement is not published, so budget planning requires a direct conversation

Who should choose Onething Design?

Onething Design is the right choice for companies needing one company that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical..

Unusually broad five-industry coverage from one team, with delivery presence spanning the US and India. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.

Who should choose ANML?

ANML is the right choice for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger company..

One of the smallest teams in this pool, offering the highest senior-to-client ratio for B2B, healthcare, and AI work. Minimum engagement starts at Not published. Works best with clients in Healthcare, SaaS / B2B software.

Decision matrix: Onething Design vs ANML

Your situation Recommended choice
You need full-ownership delivery on a defined project scope Onething Design
You need a large dedicated team for an ongoing programme Onething Design
Your budget is at the lower end Compare: Onething Design ($10K (per company website; independently unverifiable)) vs ANML (Not published)
You need specialist depth in a specific vertical Onething Design
You need staff augmentation or team extension Neither; consider alternatives that offer staff aug
You need consulting before committing to a build Both may offer discovery engagements

Use case fit: Onething Design vs ANML

Use case Onething Design fit ANML fit Winner
BFSI product design for a bank or insurer Strong Limited Onething Design
Automotive digital interface design Strong Limited Onething Design
B2B SaaS product design for a small, senior team Limited Strong ANML
Healthcare product UX with a boutique company Limited Strong ANML
Fixed-price product build Limited Limited Both equally
Dedicated design team augmentation Limited Limited Both equally

Verdict: Onething Design vs ANML

Onething Design (3.8/5) is the stronger overall choice for most Product Design projects. Unusually broad five-industry coverage from one team, with delivery presence spanning the US and India. It is best for companies needing one company that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical..

ANML (3.8/5) is the better choice when b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger company.. If your situation matches those criteria, ANML is a competitive option.

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Onething Design vs ANML FAQ

Is Onething Design better than ANML?

Onething Design (3.8/5) scores higher overall, but "better" depends on your use case. Onething Design is better for companies needing one company that covers BFSI, consumer, enterprise, healthcare, and automotive without switching vendors per vertical.. ANML is better for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger company..

How do Onething Design and ANML differ in pricing?

Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). ANML uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.

Which is better for enterprise: Onething Design or ANML?

Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.

What are the main differences between Onething Design and ANML?

Onething Design's primary differentiator is: unusually broad five-industry coverage from one team, with delivery presence spanning the us and india. ANML's primary differentiator is: one of the smallest teams in this pool, offering the highest senior-to-client ratio for b2b, healthcare, and ai work. They also differ in team size (52–73 vs ~10 (per LinkedIn)), minimum engagement ($10K (per company website; independently unverifiable) vs Not published), and primary industries served (Financial services / fintech, Consumer products vs Healthcare, SaaS / B2B software).

Verify all details directly with each company before making a decision.